Four ways to work with Mike

Commercial Launch Readiness

Build the foundation before you hire the team.

Most pre-commercial MedTech companies wait too long to design their commercial infrastructure. The decisions made in the 6 to 18 months before launch — territory architecture, hiring profiles, comp design, onboarding — determine whether your first class of reps succeeds or churns. Mike has built this infrastructure twice from scratch and knows the sequence.

• Territory design and geographic market prioritization
• Sales team hiring profile development
• Compensation structure design
• Onboarding curriculum and training program architecture
• Commercial KPI framework and performance management systems
• Reimbursement strategy and hospital billing navigation

KOL Development & Physician Network Activation

The right physician relationship changes everything.

Physician access is the rate-limiting factor for IDE trial enrollment and early commercial adoption. Mike has built KOL networks across all MedTech specialties and physician categories and has direct experience recruiting and activating physicians for IDE-stage clinical trials — including contributing to Magenta Medical's Elevate pVAD pivotal trial against Impella.

• Identification and prioritization of key opinion leaders in target therapeutic areas
• Physician outreach and relationship development across all MedTech specialties and physician categories
• IDE trial site identification and physician activation for clinical trial enrollment
• KOL education program design and execution
• Physician advisory board recruitment and management
• Hospital program development and value analysis committee navigation

Fractional VP Sales

An acting commercial leader while you build the permanent team.

Series B companies 12 to 18 months from commercial launch often need senior commercial leadership before they can justify — or recruit — a permanent VP Sales. Mike steps in as the acting commercial leader, owns the commercial function, and transitions it to a permanent hire when the time is right.

• Commercial strategy development and market launch planning
• Sales team hiring, interview process, and selection
• Commercial infrastructure buildout and documentation
• Board meeting and investor update representation
• Competitive positioning and physician adoption strategy
• Transition planning and handoff to permanent hire

Strategic Commercial Advisory

Ongoing counsel for founders navigating commercial decisions.

For CEOs and founders who have commercial leadership in place but need an experienced outside perspective — on market entry sequencing, competitive positioning, investor narrative, or physician adoption strategy. Structured as a monthly retainer with defined hours.

• Market entry sequencing and commercial decision review
• Competitive positioning and physician adoption strategy
• Investor pitch preparation — commercial narrative and go-to-market story
• Commercial team performance assessment
• Territory and quota design review
• Monthly advisory calls and async availability